It's what allows Co-Star to provide spot-on readings to each and every one of its users every day, and it's what separates the app from its astrology predecessors. To some, it seems like the app knows each individual user what they're thinking, what they're feeling and what they're plotting.įounded in 2017 by Banu Guler, Ben Weitzman, and Anna Kopp, the app generates a curated reading based on the time, place and date of each user's birth and the positions of the planets upon their earthly arrival. Some people who believe in astrology and use the app joke that they feel directly attacked by the cosmos. There are tons of astrology apps on the market, Channing Tatum recently freaked out over one, but what makes Co-Star different is the brutally honest nature of the readings. Not everyone believes in astrology, but more than 4.5 million check their phones every morning for an astrological notification from Co-Star, a "hyper-personalized" astrology app.
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